ENHANCE YOUR PRODUCT

In all product management cycles, there comes a point where a product or service must be enhanced and/or evolved... or it will stagnate as a good money-maker for your company and in prospective buyer minds. Old & outdated hurts sales potential. If they've seen it before, they will be less interested. If they've seen it dozens of times before, they will be even less interested. Keep it exactly the same for too long and they won't even look at it.

Think about great TV commercials. The first time you see a really good one, you pay attention. It might make you laugh or make you think. A good one definitely grabs you. You might be happy to get a repeat look at it... or two or five looks. But soon- no matter how great it is- you tune that very same commercial out when it pops up again.

Think about the BEST movie you've ever seen. That first viewing probably WOWed you if you rank it as best ever. You've probably watched it several times since. When you want to watch a movie now, do you only go back to that favorite? Why not? Because even whatever we consider the best will TIRE. We humans crave NEW, not forever the same...

This also applies to products (and tangible service) designs. Why do automobile makers refresh the looks of cars at least annually? Why not just stick to the same model design for a decade(s)?

Why is there a fashion industry at all? We've long-since figured out how to make attractive and fully-functional suits and shirts and pants and dresses, shoes and accessories. Why not just stick to the SAME fashions for many years instead of having to re-work manufacturing processes, source new dyes, etc?

Why do museums refresh exhibits when old exhibits brought in the people? Why do theaters roll out new shows when the old shows filled the seats? Why do musicians create new music when the old music sold well?

How about theme parks? Why do owners take down established rides and replace them with new ones? Why spend all the money on park renovations when guests stood in long lines to ride those old rides?

Why is there a massive pool of marketing talent employed by companies who focus entirely on packaging? There are professionals in full-time, well-paying jobs working out the optimal angle of a potato chip picture on a bag of chips, the optimal shades of colors in the background, the optimal font sizes & styles on that 99-cent bag of chips. Look again next year or so and it will be a different picture, with different color choices and perhaps a different font. A few more years and they redo it again. If the existing picture of that chip, colors and fonts moved you to part with 99 cents, why not stick with that successful mix of packaging choices forever?

The is ONE blanket answer to ALL of these questions...

Fresh and new SELLS BETTER than tired & old

An enhanced product or service is a great way to grow revenue... and even revitalize a company. All customers want the latest & greatest version of a product or service. Many want to be wowed. Tangible product or service enhancements directly feed that fundamental want we pretty-much ALL share. Done well, big revenue gains follow.

Consider Apple as just one standout example of how refreshing products can drive massive sales gains. They are ALWAYS polishing look & feel. Even their best-selling products tend to get a form design refresh every year or two and a functional update annually: a little thinner, rounded edges, a minor change in size, button placement, colors. Why do they bother? Why spend the money on new form and function? Again: fresh (or even RE-fresh) forms SELL BETTER than sticking with the "same-old, same-old."

So we ask again...

How long has it been since you refreshed & updated your key offering(s)?

Give your prospects something to be excited about. Show them something that seems more modern or even futuristic vs. your key competitors. That is proven by EVERY industry to get buyer attention. Be the Apple of your space.

The next page talks to doing exactly that:

• the optimal product management model,
• leveraging new market research to drive getting it right the first time, and
• how our experts can help you roll out some new WOW!

You don't want to miss it. Click NEXT below to further explore how to be more successful...