KNOW THY MARKETS

APPLICATIONS OF COLLECTIVE BRILLIANCE

The top applications of CB are focused & specific: you want to:

• develop a new website or product,
• create a customer-centered strategic plan,
• uncover and exploit a new market,
• etc. There are MANY! It's actually harder to define ANY business decisions that could NOT benefit from market intelligence.

The focus on a specific pursuit brings clarity to what we want to draw out of all 3 dimensions. For example, if the task is to develop or enhance a website, we can:

1. involve customers to describe what would be most desirable to them in your new site.
2. analyze competitor websites to identify their "best-of" features.
3. leverage what we learn from both with your internal staff to drive some unique innovations all your own.

The same applies to anything else too: mobile app? new product? new business model? new campaign? packaging? advertising channel? strategic plan? Etc. This could be a LONG list.

Involving the various stakeholders in CB is THE BEST way to evolve your business in impressive, "WOW!" ways. You don't have to waste a lot of money & time on gut guesses & hopes; instead, CB reveals exactly what THEY want and exactly how THEY want it.

One of the most valuable outputs of the CB approach is an OBJECTIVE summary of key observations. Unlike subjective ideas or observations sourced to guts or intuition, these concepts are all in play at competitors more like you than not, in your industry and in your space.

Because those competitors own some share of your target markets, embracing some of these ideas may be key to helping you take more of that share from them. By determining which of these tactics contribute something to their success and then adding those tactics to your own offerings, you nullify their advantages and thus bite into their shares of the market.

This is one of the most lucrative rewards of good CB execution because it directly translates to greater revenue & profits. Done right, you are basically leveraging the brilliance employed by your competitors- professionals working hard every day on growing their business- towards helping YOUR business grow (too). We can help you grab that reward.

DON'T MISS 'NEXT BIG THING' OPPORTUNITIES. USE OBJECTIVE RESEARCH TO DISCOVER THEM EARLY... BEFORE YOUR COMPETITORS BEAT YOU TO THEM

Many companies don’t maintain a consistent focus on customer & competitive analysis. Often, they tend to discover their competitor’s next big thing long after it is has already proven successful for that competiton... which usually means pain for their own revenue, as that competitor eats up a good share of the market.

Usually these dynamic thrusts of "market research" surface as a reactive explanation in answer to questions about WHY the competitor seems to be getting business that was typically their own: "why are WE losing business we've traditionally owned?"

Discovering the new tactic months or years AFTER the competition has implemented it is the most painful way to conduct competitive analysis. It's not just missing the train; it's missing up to the entire trip.

While CB is much better than nothing in reactive scenarios (too), ideally...

You want to catch competitor breakthroughs EARLY... while there is time to make them your own and ride that same revenue-building wave.

The smartest company employs PROACTIVE market research to stay ahead of the pack. CB is an excellent form of best-in-class, proactive research.

CB will definitely help your company get much closer to your customers in a variety of ways. This is one of the biggest keys to uncovering all kinds of growth innovations and unlocking greater brilliance within your own people.

For example, by better understanding your customer profile(s), your marketing talent can do a more cost-efficient job of promoting new prospects with matching criteria. This is a great way to grow revenue without overly gambling on guesses.

Similarly, profiles can rank customer segments by profitability, revealing ideal segments that are most profitable: you should treat those groups exceptionally well... and use the unique details in their profile to help find MANY more just like them.

We can help you objectively identify crucial demographic, geographic, psychographic and purchase behavioral variables that you can exploit to grow important metrics like:

• revenue-per-customer,
• volume of new customer acquisition,
• relative quality of prospect sources,
• etc.

This catalyst of quality research is HOW to do all of that.

Doing market research proactively means doing it before you're forced to search for solutions. If you do it before you need its outcomes, your company is READY for anything... and able to be intelligently agile in terms of ongoing growth... instead of reactive when growth is hindered or reversed, and phrases like "chicken with its head cut off" start flying around.

Proactive CB also puts your competitors in reactive mode, as it helps you grow into the leader of your industry with new innovations and by taking share from them. Keeping them on the defensive is the right way to position your company for long-term success. Make THEM the headless chickens scrambling for answers and solutions you've already long-since mastered.

PROFIT FROM NEW MARKETS WITH COLLECTIVE BRILLIANCE MARKETING RESEARCH

A VERY rhetorical question to ANY marketing mind: are you in search of new markets? Buckshot advertising approaches are expensive and ineffective unless you happen to occasionally luck out. Use CB customer analysis to identify deeper specifics about those already proven to be interested enough in your offerings to actually buy them.

Mining deeper information than basic info like common demographics, can reveal niche opportunities you can leverage with cost-efficient marketing specifically targeted at that kind of prospect.

Sometimes the discoveries reveal market segments that are intuitive mismatches. In other words, you'd never guess your way into these pockets of opportunities because it doesn't seem like a logical prospect pool.

It's nearly impossible to promote them as a group if you don't even know they are there. Let us help you apply CB and this kind of intelligence can give you prospecting advantages over your competitors... so you can harvest hungry buyers from ponds they haven't even considered.

The beauty is that CB doesn't require you to take a massive leap of faith on a revolutionary new approach, tactic, product, concept, etc. Instead, the hard science is there to directly support each breakthrough. We connect the dots between the art and the science so that you can confidently run with each recommendation. And because our process is so refined & polished...

CB ALWAYS yields valuable observations with actionable recommendations. By "Always," we mean Every... Single... Time.

Some of these will be the very best opportunities through which money can be quickly made, customer loyalty can be enhanced and brand NEW sources of customers can decide your propositions are the ideal match for their wants or needs.

That's what EVERY marketer is after in some form almost every working day... exactly what this model is cleverly designed to yield.

There's no need to rely on a purely creative, subjective or only a gut-based model anymore. Instead, get the best of all worlds with Collective Brilliance. If you're ready to GROW your business in a BIG way, contact our team and we will help you get there... fasssssst!

CB shines a bright light on your company's next big thing(s). Isn't it time to flip that switch?