Time is Money: Creating or Enhancing a High-Profit Financial Publishing Recommendation Alerts, Newsletter and/or Investor Education Business
- Sep 17, 2023
- The Big Innovations Team
- Palm Beach, Florida
Our team is focused on quickly delivering tangible & measurable results. Each principle brings you over 25 years of focused experience in every facet of growing businesses in the financial publisher (hereafter FinPub) space. In service to small, medium and large publishers, we’ve helped companies with any form of scarce, unique or desirable information, tools or education average better than...
$550 PER CUSTOMER, PER YEAR!
...in subscriber model revenue. Use this simple calculator to do some quick, "what-if" math. Initially it shows $550 in revenue per subscriber and 20,000 subscribers... for $11 MILLION in annual revenue. Change either or both numbers to ANY assumptions you want and it will re-calculate annual revenue.
Here's some other things we've done for small, medium and large FinPubs...
- shown financial publishers how to produce & sell high-margin B2C subscription offerings priced between $99 and $11,000/yr for revenue well over one BILLION dollars.
- grown new customer acquisitions at better than 40% per year.
- optimized loyalty programs to improve established retention rates by 10%-28% per year.
- helped little publishers evolve into big publishers and non-publishers break into this very profitable space.
- built award-winning, best-in-class products & websites emphasizing cost-effective Ecommerce and digital marketing models and loaded with prospect-to-lead-converting hooks.
- designed premium subscription services and related upselling models from scratch and coached/led publishers wanting to enter and flourish in the most profitable realm of financial publishing. The bulk of FinPub profits are in this part of things and we are highly expert at EVERYTHING in this part.
- conducted the richest market research in the space- hundreds of thousands of dollars worth of prime market research- and used it to develop the smartest business plans and on-target products & websites. We possess the crucial insights straight from FinPub product buyer's mouths PLUS the "latest & greatest" tactics from never-ending competitive analysis we are always doing for clients. No need to wild guess at the multitude of FinPub business variables. We KNOW the answers/solutions/best practices!
- smoothed out roller coaster revenue by developing & selling lucrative monthly auto-charge offerings, yielding a remarkable stabilization effect on what was historically volatile cash flow.
- evolved B2C products into B2B offerings and sold subscriptions at $25K or more per year... and per USER.
- Etc. This list could be quite long. We've done just about everything for established and startup financial publishers wanting to grow fast. You should let us help you!
ANYTHING related to how to start an investor newsletter, growing a financial publishing business, developing & packaging investor education products like streaming services, discs, books, home study courses, seminars, webinars, creating premium email recommendation alert services, developing an education or investment information mobile and/or web-based subscription model, telesales model, helping registered-side (Wall Street) businesses take advantage of the BIG benefits of financial publishing, etc, has been among our most focused efforts for well over 30 (THIRTY!) years.
There is no other full-service firm in the financial publishing space with more knowledge of what works & what doesn't... and with the depth of practical industry know-how than Big Innovations. Hire our well-vetted team and we will hit the ground running, proving our value with fast ROI on big profit successes.
Our team has DECADES of experience working in some of the most lucrative subscription models on earth. We've battled fierce competition while absorbing every nitty-gritty nuance of best-in-class practices. We’ve pioneered breakthroughs to rapidly grow membership and subscriber models while dazzling customers & forging long-term loyalty. We are masters at helping companies turn financial information products into lucrative digital, media and/or print subscription businesses.
If you already have a subscription model, we can make it stronger. Let us take a look and we can show you ways to make it yield record results. Our quick diagnostic processes can rapidly reveal opportunities for improvement. Need mobile publishing solutions to tap into iTunes, Android, etc, markets: over 2 BILLION strong and still growing? Upselling models to grow your revenue-per-subscriber? Fresh acquisition channels? Etc. We know these answers from long-term experience with very successful FinPubs.
We’re ALWAYS ready to roll up our sleeves to turn our recommendations into reality. Every model we’ve ever examined has consistently had significant room for improvement. Our caliber of actionable recommendations can add dramatic growth to your bottom line. We'd love to show you that money!
STARTING A PROFITABLE FINANCIAL PUBLISHING BUSINESS
If you aren't capitalizing on subscription or membership revenue streams now, we can design a thoroughly optimized model from scratch, catering to the unique needs of your business. And we can do it all up to turnkey if you like.
Perhaps you already publish something (a blog for example) that has a big following... and a chunk of your "fans" are probably willing to PAY YOU for what you share with them? Maybe you have a free section of your website in which you produce great, high-value content begging for a subscription model to convert it from cost center to profit center? Video channel? Podcast? Radio show? Let BI take a look and we'll show you how to best go about monetizing your original production. It's definitely worth much more than ZERO!
Considering the massive benefit of their recurring revenue nature (transactions are realized again and again, often for many years), subscription sales potential can be quite lucrative at popular FinPub industry price points...
| FINANCIAL PUBLISHING REVENUE | |||||
| SUBSCRIBER QUANTITY | $150 PER YEAR | $250 PER YEAR | $350 PER YEAR | $450 PER YEAR | $550 PER YEAR |
|---|---|---|---|---|---|
| 1K | $150K | $250K | $350K | $450K | $550K |
| 2K | $300K | $500K | $700K | $900K | $1.1M |
| 3K | $450K | $750K | $1M | $1.3M | $1.6M |
| 5K | $750K | $1.2M | $1.7M | $2.2M | $2.7M |
| 10K | $1.5M | $2.5M | $3.5M | $4.5M | $5.5M |
| 25K | $3.7M | $6.2M | $8.7M | $11.2M | $13.7M |
| 50K | $7.5M | $12.5M | $17.5M | $22.5M | $27.5M |
| 100K | $15M | $25M | $35M | $45M | $55M |
| 200K | $30M | $50M | $70M | $90M | $110M |
| 300K | $45M | $75M | $105M | $135M | $165M |
| 400K | $60M | $100M | $140M | $180M | $220M |
| 500K | $75M | $125M | $175M | $225M | $275M |
| 750K | $112M | $187M | $262M | $337M | $412M |
| 1M | $150M | $250M | $350M | $450M | $550M |
TWO FREQUENTLY ASKED QUESTIONS ABOUT THIS TABLE
Click either or both questions to reveal the answers...
Of course not! There are FinPubs selling products for $5,000 per year, $10,000 per year and more. We've helped FinPubs sell countless millions of dollars worth of product with pricing up to $25,000 per year. The table reflects a view through a startup-from-scratch viewpoint... often with an entry-level product or two. There's nothing to stop you from rolling out more products or higher-priced products. In fact, the most profitable FinPubs have MULTIPLE products to cross-sell/upsell as part of growing their ARPS (average Annual Revenue-Per-Subscriber) metric.
While the solo FinPub entrepreneur business tends to cap out at around 4K to 8K subscribers, everything below the 5K-10K subscriber rows are typically numbers for FinPubs growing beyond one-person size. So assume some additional human infrastructure as you move down the table and/or the added help of outsource talent like ours.
Some FinPub startups are perfectly happy to "keep it small" and enjoy good income from those recurring-revenue levels. Others wanting even more will simply grow their business beyond wearing ALL of the analyst/writer hats themselves. You don't need to give this much thought up front. It is an organic decision to make when your FinPub reaches approx. 4K-8K paying subscribers. At around that level, you will either feel the need for some extra help OR you can switch the model from rapid growth to more of a maintenance mode, aiming to hold annual revenue at about the level you can effectively manage yourself.
As you move on down the table, you are typically seeing FinPubs with multiple analysts/writers running multiple products. If you visit bigger FinPub business websites, this will show with multiple personalities being visible and a good mix of products for sale by each of them.
Note that pretty much ALL of them- including the "Kings" of the space- started as only a person or two running only a single service. Over time, they grew their product mix in support of growing revenue much larger than what the first few rows of the table represent. If you also want to maximize your own FinPub business income, you can follow that same, well-proven path. We can help you scale it all the way to "King" sizes if desired.
Of course not! There is more than 8 BILLION people on Earth. Almost everyone wants to make more money. 1 million represents only 0.0125% of that global upside. Why don't you aim for a bit better than 1/100th of 1% of all THAT opportunity?
On a global scale, each bit of tiny fractional gains can be dramatic. For example, if you created a great FinPub business capable of selling only one-half of one percent of the planet, you would have about 40 MILLION paying subscribers. Multiply the numbers in the bottom row of the table by 40 to estimate that revenue. Or scroll back up this page and put 40 million subscribers into the Project Your FinPub Revenue calculator. Immmmmmpressive!
Is one half of 1% the maximum? Of course not! That would leave 99.5% unsold. Again, EVERY investor anywhere in the world wants to make MORE money. Create something to help them do that and there are PLENTY of potential buyers.
And what about FinPub business margin? Is there much profit in FinPub business revenue?
FinPub margin tends to be FAT- especially on renewals, cross-sell & upsell offerings- making a good-sized slice of the above numbers PROFIT for the business owner
Our high-performance marketing models have captured over 2,500 new, paying subscribers EACH MONTH for individual FinPubs... at better than $550 ARPS. Our expertise is honed by engagements in every part of subscription models. For example, we can:
- conduct the research with your target audience to help shape ideal offerings they’ll want to buy. As referenced above, we've accumulated, compiled & updated several hundred thousand dollar's worth of relevant market research. It's already on hand... immediately ready to help you do it all right. You can't replicate it without laying out several hundred thousand dollars yourself and investing years of hard work to cultivate the very same market intelligence. Don't bother. Hire us and we'll use it to build you a fantastic product, website, mobile app, etc... even an entire FinPub business from scratch. When high-quality research drives business decisions, they are much more on target than DIY guessing & hoping.
- execute competitive analysis so that you can incorporate the "best of" competitor growth innovations into your products, website, marketing model, mobile app, etc... leaving little reason for customers to buy from anyone else. We can show you how to see very valuable information like exactly how many subscribers are currently paying your competitors. This can help narrowly estimate their ACTUAL revenue & profit so you can get a very real sense of revenue & profit potentials for your own FinPub business.
- write the sharpest business plan to maximize the agility, understanding, communications and execution of your team so that everything gets done best-in-class, on time & on budget. If you want to attract investors for startup capital, a great business plan is an absolute must.
- manage all new product development or repackage existing materials into a highly desirable mobile, media, print and/or Internet product and brand assets.
- create all of the related web pages (a complete subscription model, Ecommerce website) to help lure in RELEVANT prospects wanting to subscribe and move more existing members to stay and renew their subscriptions. This work- some of our most valuable- includes layering in crucial lead capture "hooks" so that all those who won't "buy now" can still be tempted to register... so you/we can nurture them along towards buying soon. Building up a big "house list" is fundamental to success in this business. Weaving the right hooks together is key to growing such a list. We know the very best ways to do ALL of that. You will be proud of your website... and impressed by its 24/7 production for you.
- produce ALL of the marketing & sales creative: copywriting, layout, advertising, multimedia, direct response, web marketing, email marketing, sales support brochures, trade show flyers, TV, radio, podcasts, vodcasts, streaming, infomercial, etc.
- execute up to ALL of the marketing functions or assist your own team in utilizing the most proven, highest ROI tactics in optimal ways. We can also coach you and your team so you learn best practices & marketing tactics for this space.
- apply marketing science via statistical sampling to cost-efficiently break into new markets and make the most of current prospect pools. Use objective information to make better decisions about how you utilize your marketing budget. Squeeze every bit of punch out of each penny.
- structure the smartest, most cost-effective approaches for each campaign and orchestrate the new acquisition, cross sell & up-sell, renewal and loyalty programs to maximize your success.
- help you take advantage of the massive & rapidly growing mobile app market (>2 BILLION strong) so you can sell & deliver subscriptions to your product or service via Apple iPhones, iPads, iPods, Google Android devices, Roku and others. We offer up to turnkey services: 1) fleshing out your app concept, 2) recommending & managing the programmers and 3) doing all of the pre-launch, launch and post-launch marketing to fuel success.
- do all of this and much more! If it's associated with FinPub growth, we've done it... likely many times before. We know first-hand what works & what doesn't... able to avoid costly mistakes that seem perfectly logical and how to utlize the illogical tactics that actually work well. Use our very relevant experience to get it right the first time.
In short: BI delivers best-in-class, best-of-breed, subscription model solutions. Let us build a massively successful, recurring-revenue stream for your company! If you see even the slightest opportunity for something you offer to be repackaged as a financial publishing subscription product...
We'll be happy to show you portfolios of control creative, 21st-century marketing breakthroughs that are thrashing the ROI of the "same old, same old" methods and much more. If you are already a somewhat-established publisher looking for ways to significantly grow your revenue, be sure to review the 7 key investment newsletter business growth solutions, highlighting well-proven, strategic options to help you better compete with the most profitable players in the space.
The next page shares what kinds of products & services sell well, how we can help you build a standout FinPub business and other important information...
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HUNDREDS OF MILLIONS OF INVESTORS IN THE WORLD...
... are all accessible through the Internet. All 100% of them want to make MORE money.
If you can help them, they will pay you well!