MAXIMIZE YOUR MARKETING ROI, INNOVATIONS & PROFIT WITH THE ULTIMATE CUSTOMER & COMPETITOR RESEARCH

Collective Brilliance (hereafter CB) can give your business the crucial information for uncovering your next big thing(s) and taking it to market in the most profitable way. It can help you better THINK about your issues & opportunities... differently... driven by the added fuel of:

1. really knowing your customers- THEIR wants/concerns/needs/issues/etc,
2. detecting the latest & greatest breakthroughs by competitors while there is still time to do something about them and
3. USING BOTH TO INNOVATE a few unique FABs all your own.

It is a highly-refined process of strategic marketing analysis that thoroughly examines your business in 3 dimensions. In short...

We cultivate brilliance: the genius sometimes hidden or suppressed within your team, valuable first-hand intelligence directly from your customers and the "best of" innovations being hatched by competitors trying to take share from you.

We seek, harvest, process & summarize all of that to help your business efficiently grow beyond your best expectations. If you want a very tangible advantage, you should hire us to do some collective brilliance with/for you. We will fortify your defense & advance your offense! Your competitors won't know what him them.

CB blends creative, customer-centric innovations with scientific support to maximize the chances of a transforming success, while minimizing the risk of sailing over the edge. It is an effective form of specialized crowdsourcing in which you...

...tap into the minds of the more relevant players for your business- your customers & prospects, competitors and employees- to focus and capitalize upon THEIR brilliance AS A GROUP.

Very simply: you leverage the collective brainpower of the MANY instead of hoping to achieve the same breadth & quality of growth-driving innovations with a few.

If you are in search of your own 'next big thing' and need to get it right & SOON... if you need to improve revenue & profits... if you need to become more relevant to prospects & buyers... you have 2 choices:

1. Keep trying to best-guess your way forward, or
2. invest in some objective research to clearly light the way.

CB is the very best incarnation of the latter; it is an excellent, PROACTIVE catalyst for rapid business growth. Our deep experience can help you do it all right.

WHY YOUR BUSINESS DEFINITELY NEEDS HIGH-QUALITY MARKET RESEARCH & ANALYSIS

Your company needs CB if you want to:

• profile customers to grow revenue-per-customer,
• use that profiling to attract new buyers and discover new sources of quality customers,
• aim for maximum growth with minimum risk,
• create the smartest, fact-supported marketing or strategic plan you've ever had,
• develop a new, market-shaking product or service OR enhance & reinvigorate an existing one,

• realize greater ROI from your traditional or digital marketing,
• increase new lead flow, improve the quality of your leads or convert more leads to customers,
• dramatically enhance the ROI on your social media initiatives,
• build or evolve into a customer-dazzling website loaded with potent marketing hooks,
• objectively identify competitor advantages and mitigate their negative impact and/or capitalize on their own brilliance at uncovering new and better ways,
• clearly identify and enter a new market(s),
• evaluate a strategic acquisition candidate for both current and future upside potential,
• overcome & correct a strategic problem: sales downturn, reduction in market share, etc,
• install a subscription business model as a source of recurring revenue,
• turn a cost center into a profit center,
• Etc. There are MANY applications on the growth side functions of all businesses. Anything that could use some market intelligence to drive your BEST decisions can benefit from some collective brilliance.

Essentially, ANYTHING that involves change, new thrusts and growth ambitions needs market-driven insights. Internal resistance to some marketing initiative can be brought around with the power of facts: it's hard for subjective, "gut" opinions to override tangible big data. That becomes a battle of "I think" vs. "We KNOW." All parts of ANY change initiative are strengthened from the solid foundation of research-driven underpinnings:

• "Our customers want..."
• "Our competitors are beating us by..."
• "Our team sees growth in..."

...are powerful ways to drive growth changes, new thrusts, new offerings, etc. We help you FOCUS the analysis and ask CB to show you the smarter way.

The alternative- guessing & hoping without much research- is a very poor substitute that jacks up risk & failure potential. No need for that. Use CB market research to get it right the first time. It is the VERY BEST solution to get you from where you are to where you want to be. Contact us for a FREE CONSULTATION.

WHAT IS COLLECTIVE BRILLIANCE MARKET RESEARCH?

In simplest terms, Collective Brilliance represents the effective work of very-thorough market analysis. The Big Innovations team can expertly help you apply CB to your own situation or offer up to a turnkey solution.

As we harvest the learnings, we use them to divine the next big thing(s) and/or validate or refute speculative guesses or gut beliefs already on hand. The innovations that follow can be among the most lucrative opportunities to grow your business, backed by the tangible & objective evidence of the analysis.

The Key: OBJECTIVITY

Objective eyes & ears see and hear with CLARITY. It's what makes CB work so well. It ignores "we've always done it that way" bias, internal rah-rah spin and 'reality distortion fields' and objectively reviews the topic(s) through completely fresh lenses. This leads to insights & actionable recommendations based on PURE viewpoints. Your own big innovations only come from clearly identifying a problem or opportunity. CB is HOW to do that.

CB is also a cost-effective approach that aims for the biggest bang with the least possible risk. We believe it represents THE best "first steps" to the next market-shaking breakthrough at any company.

The process can yield:

• new strategic opportunities,
• new lead sources,
• new product and service designs,
• new sales methods,
• new customer channels,
• etc.

It may show you one big opportunity or a collection of smaller ones. If you think you might already have the next big thing, you can use CB to objectively check your assumptions. It greatly expands your view by incorporating quantitative and qualitative intelligence sourced directly from those beyond you and your executive team. It makes you and that team smarter by more fully leveraging the collective intelligence available to you.

The all-too-common alternative is company tunnel vision...

"We think too small... like the frog at the bottom of a well. He thinks the sky is only as big as the top of the well. If he surfaced, he would have an entirely different view."

If the big ideas recently brainstormed at your company sound as limited in vision as that frog in the well, use CB to EXPAND your vision. Let your buyers, competitors and those closer to your customers help you develop your next big thing(s). Those sources have insights that can play a huge role in getting it right... or even seeing it at all. We help you rise out of such wells!

When your vision expands, you naturally see more opportunities. It transforms "we're not quite sure what to do next" into the problem(?) of easily seeing SEVERAL good-to-great next steps.

The information intelligence foundation of:

1. customers telling you exactly what they want,
2. competitors showing you exactly what is working for them and
3. fresh "insider" insights...

...are all extraordinary catalysts for innovation. It is the very best way to hatch the big and small innovations every business needs.

The next page goes deeper...

1. Applications of Collective Brilliance market research,
2. Using CB to help you find your 'next big thing' innovations,
3. Stepping ahead of competitors by evolving on a foundation of market intelligence, and
4. Discovering new markets by following the (big) data.

If you would rather talk with a CB expert right now...

Otherwise, click the NEXT button to see the rest of the article...