CREATING WOW!

When was the last time your company launched an absolute killer product or service? Remember the enthusiasm for it? The excitement? Remember the cash flows, profit and new opportunities it created? Remember that buzz?

Our approach to product development is grounded in the power of the collective brilliance process. We apply a needs-based methodology by involving customers and/or prospects at all key stages of development to insure that designs stay on target. Moving buyers to clearly define what they want to buy identifies a specific target to hit. Jettison the guessing. Eliminate the hoping. Get it right the FIRST time!

Our model incorporates best practices from world-renowned marketing masters, yielding a straightforward process that maximizes success.

It incorporates fundamentals like thoroughly listening to crucial stakeholders such as customers & company insiders while also lifting best-of ideas from competitors (who are working at least as hard trying to innovate new product breakthroughs to take share from you). As applied to new product or service development, this wealth of fundamental intelligence is an excellent catalyst for developing products or services that will wow buyers.

OPTIMAL NEW PRODUCT OR SERVICE DEVELOPMENT MODEL

These 11 slides cover the broad stroke steps of an optimal new product development process. To move through the show on:

• touchscreen devices: with a finger on the slide, swipe left
• desktops or laptops: click and hold your mouse pointer on the slide and shift it to the left.

Every step attempts to screen out the dogs while flowing favorable concepts further through the pipeline. Those that make it to commercialization will have reduced the risk of (expensive) failures to a minimum, saving you both time and money. Successes will be the big ideas with the best chances of capturing valuable market share and impressive revenue & profit. If not obvious by now...

This is the very BEST way to develop new products and services!

The Big Innovations team offers any level of assistance incorporating any parts of the model into your own product development process. We provide unbiased, outsourced assistance in executing the model or up to a full turnkey deliverable yielding a new product or service extraordinarily likely to be a big, profitable hit for your business.

A big part of our value is the COMPLETELY OBJECTIVE nature of the collaboration: we will be able to see the outcomes and variables that are revealed by executing the model differently than company insiders sometimes biased towards corporate spin, politics and "we've always done things this way" mentalities. Getting FRESH viewpoints and insights out into the open can get great ideas implemented in ways that might otherwise be difficult to replicate in pure DIY, insider-only environments.

PROSPECTIVE CUSTOMERS WANT GREATNESS. DELIVER IT!

Prospects who don't know you will discover your offerings if you tempt them with a "WOW!" product or service that blows everything else away. Customers who do know you can have their interest renewed... their excitement re-fired... when facing some tangible product innovations. Revenue & profit pop. Employees celebrate. Stakeholders are rewarded. Bonuses will be earned. Your company steps to the front of the pack.

Once you've embraced the model or incorporated select enhancements into your own model, your new product pipeline can fill with follow-up innovations to ride the positive momentum to ever-higher levels of tangible, profitable success. That's the point here: not so much to develop one great product or service, but to learn smarter ways to create MANY great products and services going forward. This is about filling your pipeline more so than smacking one good home run out of the park.

Invite the Big Innovations team to show you how this model can help you grow your business. There's almost certainly steps and underlying tactics that will improve the ROI of your existing model. Given the far-reaching impacts of launching hotter products- years and years of increased revenue & profit, happier customers, expanded marketing share, etc- even only a little enhancement or two (or five) can go a very long way. And again, note our name. We're in the business of BIG innovations, not little ones.

Let our experts have a good look at your process and we'll almost certainly point out ways to make it yield more: more money, more satisfaction and on-target hits!

Only one great product or service launch can make all of the difference THIS year. An improved process can make a difference EVERY year. We would love to help you roll out your next big thing(s)...