REVERSE NEGATIVE TRENDS

QUICKLY REVERSING NEGATIVE BUSINESS TRENDS

It's time to turn things around. When companies face business downturns, they usually run defensive plays:

• cut costs to the bone,
• lay off staff,
• reduce all controllable expenses,
• etc.

Because emotions and worry always bias internal judgment, company leaders almost certainly need to seek OUTSIDE turnaround professionals to help them objectively determine the optimal actions. Our team of experts can work with you to quickly resolve your downturn.

Defensive moves can make short-term sense because they are actions that yield quick impact. They can be undertaken immediately and many of the consequences are completely within company control.

However, such actions always lead to the same destination: there comes a point when positive gains from cutting are maxed out- when more cutting can't contribute much more to alleviating the pressure on the bottom line. It quickly becomes obvious that the company must switch focus back to raising the top line.

In the ideal scenario, there is no switching back because the very best way to tackle a business downturn is to do both simultaneously: cut costs WHILE raising the top line (margin expansion). Reviving top line contributions early means that the cost-cutting doesn't have to hack so deeply it actually creates new problems in the medium-term. In dealing with the issue, you can be much more strategic in how you go about the cuts, while retaining the resources & people needed to help you pick up the pace when your recovery starts getting its legs.

The renowned management consultant Peter Drucker said...

The greatest danger in times of turbulence is not the turbulence; it is to act on yesterday’s logic.

In difficult times, it is absolutely crucial to lend unbiased minds & efforts to both ends of the equation because businesses rarely come out of a downturn on cost-cutting alone. BI can help you do both- QUICKLY... by bringing objective expertise AND fresh growth solutions. Specifically HOW can Big Innovations help turn the ship... or press the accelerator?

We are ACTION-ORIENTED professionals who help businesses grow by innovating cutting-edge recommendations and then implementing them. Our skills are best utilized in helping companies:

• grow revenue & profit,
• install quality new lead & customer acquisition streams, and
• increase revenue-per-customer.

Our experts solve large & small problems... and brainstorm next big thing(s). Try us!

PROACTIVE TOP LINE BUSINESS GROWTH SOLUTIONS MUST OVERTAKE REACTIVE COST-CUTTING TACTICS

No business can sustain itself for long by overly focusing on the cost side. Success is measured in profit and profit is best harvested by growing top-line revenue.

Waste too much time & energy NOT working on the top line and only more pain follows. Worse: a company too focused on defense can paralyze its own staff. Employees become so afraid of making the next layoff list, they resist pushing new growth thrusts... right at a time when fresh tactical solutions are most needed. More simply...

When a company most needs offense, its team is unfortunately pressured to blend in... to hide in plain sight. It's a classic conundrum typically resolved in only one way.

What should you do if you suspect this at your company? Call in outside talent to work with your people. Experienced outside consultants can crack that ice.

Big Innovations experts will bring objective minds to the challenges you face. We'll share proven tactics that are fueling growth for companies right now. We can show you how to cost-efficiently test your way into your next big thing, minimizing risk while firing up the top-line solutions you need. Many of our solutions focus on SCALABLE tests, meaning you spend very little to gauge the potential of a new tactic, then roll out on a much larger scale when you have the statistical evidence that it yields profitable ROI. Such collaborative approaches will make any team(s)- and their leader(s)- celebrate.

Broader downturns are an excellent opportunity to go on the offensive. While many competitors have their heads in the sand, you can use BI help to take market share from them, even eliminate key competitors by buying them. One of the best times to run up the score is when your competitors are overly focused on playing defense. Your business is probably already nearing the limits of meaningful support it can get out of cost-cutting actions. Now is the time to attack the top-line challenge.

Invite our experts to bring fresh minds to your top-line issues. Use Big Innovations horses to execute growth-oriented tactics to turn a negative trend around. We deliver FAST results through intelligent, low-risk methods and well-proven solutions. Increasing the top line is always THE ultimate answer. Engage our business growth contractors to make it happen. Contact us for a FREE CONSULTATION