BEST-IN-CLASS WEBSITE DESIGNS START WITH AWARD-WINNING WEBSITE ARCHITECTS

One of our greatest strengths is working with companies to evolve their websites into best-in-class designs. We bring an uncanny ability to fully bridge the gap between the objectives of sales & marketing and what the web and/or mobile app programmers can actually code.

In other words, we are fluent in BOTH languages. We can talk to the business minds as business professionals and talk to the programmers as programmers. When the business side is challenged to fully visualize some tech idea or topic, we translate for clarity (verbally, mockups, working drafts, story boards, etc). When the tech talent says something the business people want can't be done, we tell them how to do it and- if necessary- write the code for it ourselves.

As a result, our website & app designs are beautiful, modern, intuitive, functional AND loaded with marketing & sales hooks so that they can deliver superior ROI:

• Programmers are proud of developing highest quality web technology and
• marketers & salespeople are excited about tapping all of that new revenue & lead channels.

For your company, the crucial advantages in BI website architecture are realized when an ideal website development model is employed. Here's the big 5...

1. lots of new leads & profit can be realized,
2. lots of money can be saved,
3. competitors will shake in their boots,
4. prospects & customers will be dazzled and
5. you will be proud of your much-improved image and that sense of hopping out in front of everyone else.

You know how it feels in those rare times when you get to apply breakthrough intelligence? That's how this will feel... a literal 'big innovation' for your business. HOW do we accomplish all of that? Read on...

THE IDEAL WEBSITE DEVELOPMENT APPROACH

Our approach is grounded in a three-dimensional market research model called collective brilliance. For website development, we use it to:

1. clearly understand your customer's wants in a new or evolved website,
2. identify the "best-of" advantages your competitors enjoy, and
3. work with your brightest minds to incorporate innovations uniquely your own.

Blended together, the result will wow your customers & leads, crush your competitors and insure that the business objectives of that website are realized. This unique work involved in doing this right acts as catalysts for a website design that is truly capable of delivering on the promises of Ecommerce, digital marketing and the MASSIVE reach of the world wide web... an outcome to dazzle BOTH the business AND tech camps.

It is relatively unusual for an entrepreneur to get a website that will best support their business objectives for dirt cheap. In the brick & mortar business "location, location, location" metaphor, there will be ideal vs. cheap-cheaper-cheapest locations for your new store. Think prime location with lots of foot traffic vs. far out in the desert somewhere which rarely ever sees anyone come through. That desert RE will definitely cost much less. But if you rarely see buyers, revenue & profit will be much less too. While some business leaders can shoot their upside in the foot by being overly focused on costs, business success is mostly about revenue & profit.

Why does "ideal" cost more than "cheap"? Because "ideal" delivers more business than "cheap." There's a dominant reason to start or evolve a business. Is it to make the most money you can or spend as little as possible? One of those is the right answer for almost every kind of business. Penny-pinching rarely dominates the path to riches. No stock investor makes a fortune by investing pennies- that's more like LOTTO players (which gets them typical lotto results). Invest wisely towards your PRIMARY business objective.

If not yet clear, there is a "you get what you pay for" aspect to all customer-facing pieces of any business. Your website is going to dominate how your prospects, leads & customers perceive you and your business. Either make a fantastic impression with them or risk turning them away to others with better websites.

The differences will most tangibly show in how much more a well-crafted website can contribute to your business goals. Your site works for you 24 hours per day, 7 days a week. Maximize the profit and other benefits it can give you by building or evolving it into a modern & more lucrative website. BI experts are masters at helping clients do exactly that.

Those catalysts feed into the next step: developing a detailed written specification- a complete website plan- so that the business people and web programmers can see the clearest possible view of the target BEFORE a relatively expensive first line of code is written. We use the draft spec with both groups to resolve any outstanding issues and incorporate any final innovations. Then we help both teams finalize (lock down) this website development plan.

WHEN both teams can agree on a specific target and the detailed page-by-page elements described in the final specification document...

A very high-quality website can be built in a surprisingly SHORT timetable.

Programming time is expensive time. Short timetables for programming yields tremendous savings (money & time). The end result is always impressive because a site not designed "on the fly" (but fully planned out in advance) will yield many quality features & benefits to delight all stakeholders.

Unfortunately, the typical business owner makes a wrong, often-costly decision with this part of their business. Instead of using our spec-first approach, they wing it. Usually this begins by them calling some web programmers and saying “I want to build a website” or "I want to improve my existing website." They meet with the programmers and some code is written. They review the code and ask for changes. They review the next version and ask for more changes. Repeat. Repeat. Each time they are asking for changes, the programmers are deleting code already billed for and rewriting it. There’s a ton of waste in this kind of “seat-of-the-pants” programming process.

How do you build a dream house? Do you just throw carpenters, plumbers & electricians at a piece of land and have them wing it? Of course not! Do you tell that crew what you think you want, have them build up what they think they heard, review what they built and have them tear down what you don't like and build again… then review the revision(s) and have them tear down what you don't like and build again? Repeat. Repeat. "I don't like this wall here- tear it down"... "Tear out these windows and put in bigger ones"... "Now I don't want a second story"..."Now that I see the pool, I want it over here instead of where it is"... and so on. If you go that way, you'll waste a fortune and much time on all those "tear down and redo" steps.

So how do you get the dream home you want at the lowest total cost? You FIRST get an architect to completely flesh out the detailed plans of exactly what you want BEFORE the crew lays a first brick. The plan gets the walls and the pool in the right place. The plan pins down the window sizes you want. The plan determines if there are 2 stories or one. Etc. It's all finalized before the much more expensive builders begin to do their work.

The analogy of architecting a house FIRST and architecting a website FIRST is a good one. It makes little sense to just throw a programming team at building a loosely-defined website, review some pages and re-code what you don't like, review revisions and re-code what you don't like, etc. All that re-doing & re-coding is expensive. Instead, it is much more effective to architect your new website in full BEFORE coding begins. Not only can the programmers build your site as efficiently as possible, but you can also plan future evolution so the code doesn't lock you into a corner. Don't waste all that money & time building your site the WRONG way.

Need another big reason to plan it out first? Our superior approach makes it possible to get programmers to quote a flat fee to develop the WHOLE website as speced out. Besides knowing the total cost of development up front, the other big benefit is that this creates a huge natural incentive to get the site built exactly as requested in the shortest possible timetable. Getting this kind of job done precedes opening the Ecommerce floodgates, wooing visitors to become leads and motivating leads to become buyers. Time literally is money.

In our approach, the time frame we quote is the time frame it takes. We always finish the whole job on time and on budget. In the alternative, the website development will always run much longer than necessary- always costing much more than the "do-it-themselves" client expected- sacrificing all of the launch revenue and customer-wowing opportunities they could have realized without the inevitable delays.

The web services company frames such delays as the client's fault because the site is being designed on the fly. And they are right. Like any unplanned, just-wing-it project, the client is constantly asking for adjustments & changes to what amounts to programmer best guesses since the last review. This "making it up as we go" approach directly fuels the delays... and the cost overuns... and the opportunity loss. Don't build yours this way!

So why does the business owner or entrepreneur make the mistake of building without a detailed plan? They are often seduced by the apparently-cheaper, hourly rate. We’re able to quote a flat, fixed fee for the whole website. The "seat of the pants" programmers can only quote an hourly rate because they have no idea of how long an unplanned web coding project will take. Obviously, the total price of anything will sound much larger than a hourly rate quote for 1 hour. But when the development timetable stretches out 2 or 3+ times longer than BI quoted, the entrepreneur eventually realizes they spent much more than the flat fee BI quoted up front. The loss is actually threefold:

1. they spend too much in total,
2. they waste a lot of opportunity (time) to sell customers and grow their database by launching much later than they could have, and
3. the "seat of your pants" development model usually delivers a poorly-constructed website (too many band-aids) that will probably need an expensive overhaul in the short to medium-term.

#3 is particularly painful, as it basically means that up to ALL of the money spent in an early generation website design is largely wasted money. The "too many band-aids" website is usually easier to just toss out and start from scratch... as opposed to trying to evolve from a haphazardly-constructed base of revised & revised & revised & revised programming code when it's time to "do it right" now.

As we write this we have a couple of prospects who contacted us nearly 3 years ago and for whom we quoted website development timetables of 3 to 5 months for their particular needs. They went with other talent and are still waiting for their sites to be finished. With BI, they would have launched over 30 months ago and enjoyed making money and growing their customer & lead databases since then. Instead, they're still waiting for the chance to start all that. That's how it consistently goes with the open-ended hourly or retainer-based programmer: why should they ever want to finish the job and cut off their income stream?... which is why we devised our much smarter approach long ago.

The next page shares useful detail to building or evolving your website our way. It covers some of the many, crucial layers that should be in ANY for-profit business website... and how we can help you create a new site from scratch or significantly evolve one you already have. Click NEXT below to view some great information about this topic...