If your business competitors are better at leveraging their troop's collective expertise & throughput, you're increasingly at risk of losing your company's battles. If you've hired & cultivated good people, make the most of what they can offer (by allowing & encouraging them to contribute their specific expertise & creativity). Use a quality plan to lay out your own moonshot vision and some of the higher-level guidance of how and when you'd like to get there. Then, empower the team to work out the nitty gritty details of how best to make it happen. Everyone will be focused, do their part to the max and you can accomplish bigger objectives and ultimately realize those impossible (possible) dreams. That's how to be great as a company... and as a company leader.