The Crucial Checklist: Skills, Traits and Fundamental Assets New Investor Newsletter Publishers Need To Succeed
- This is page 3 of a 4-part article. If you landed here first, you might want to start on page one.
There are certain skills, qualities and tangible things an investor newsletter entrepreneur needs to succeed...
- Some skills at market research and picking specific trades that investors or traders can follow... OR a willingness to engage contractors or employees with those skills. If you need them, we have such contractors in our network, very experienced in this industry. If you have the skills- tangible or intangible- to identify good investment opportunities yourself, you can directly cover this need.
- Dedicated time to do this work well. Quality almost always takes time. That said, financial publishing can be an excellent source of moonlighting business revenue. If your trading systems are such that you can do most of this work in the evenings and/or on the weekend, this can become a lucrative second stream of income if you like the day job. There's nothing wrong with clinging to the certainty of a paycheck WHILE pursuing the much greater upside of entrepreneurial profits. Many do exactly that.
- Location in which to do this work well. This doesn't mean you have to lease office space, nor live in any particular locale. A FinPub business can be run from ANYWHERE on Earth with Internet access. Many very successful FinPub entrepreneurs work out of home offices. Some of those are in places like Hawaii, Costa Rica, Ireland, England, Canada, various European & Asian nations, the Bahamas, Mexico, Florida and many other desirable destinations... often far from concrete jungles or dreary weather. Many offices are mobile, leveraging laptop, tablet or phone to publish new views of the markets. Abundant Internet connections EVERYWHERE make it possible from ANYWHERE: cruise ship, at the beach, safari, tropical vacations, ends of the earth, by the pool, international space station, winter here and summer there, at the resort, etc.
- An ability to create at least rough drafts of your thoughts about the markets & specific recommendations, which then might be passed on to a ghost writer (or transcriptionist) to polish (only if you lack confidence in our own writing abilities).
- Equipment (reliable hardware, software, etc.) on which to do great work. You probably already have a selection of favorite tools on hand. However, if you need upgrades or brand new tools, buying them through your business entity typically offers valuable tax benefits. Need a faster computer? New office furniture? A bigger monitor? Buy it WITHIN your new business to make the tax system work in your favor.
- Talent for all of the things needed on the business side: marketing & digital marketing, sales, development (website, product, technology, business), tactical planning & execution, etc... OR the wisdom to engage such talent to help you with these. We can be your team for up to ALL of these functions.
- 2 kinds of focus: a great focus on consistently & regularly producing quality deliverables for your customers... PLUS a separate focus on continual execution of marketing tactics (or toss this ball to us).
Bigger successes are realized by delighting & retaining customers while always working hard to acquire new ones. It is unlikely that any ONE person can be great at both trading/analysis and marketing/sales. For the latter, BI talent can offer significant value in the acquisition & retention functions in up to turnkey solutions for you. You bring the trading & analysis (or hire that talent). - Targeted & actionable market research: "know thy customer!" The market that subscribes to these kinds of products is challenging to crack in volume by FinPub industry OUTSIDERS trying to do everything themselves. If your goal is huge income, it is vitally important to thoroughly understand what this particular space wants and exactly how they want it.
Don't make the #1 startup mistake by assuming YOU are perfectly representative of your target market; else, designing a business exactly as you would like it will probably cap your paying subscriber database potential to as little as NONE. For well over 2 decades, we've developed & refined several hundred thousand dollar's worth of market research specifically for this industry. It clearly spells out what buyers want & don't want... what they value & deem valueless... what should be in your product, website, mobile app and/or marketing... and what is wasting space, precious resources, money or all three!
Any good business startup primer will recommend objective market research to drive the process of developing a successful company. Don't try to subjectively gut-guess your own way. Engage BI and much of the FinPub industry buyer research you need is already in hand. It's a potent, very high-value knowledge base for getting everything right. - Relevant, actionable competitor analysis: "know thy competition!" It is likely that the FinPub space already has at least a few players selling something similar to what you have in mind. Objective competitive analysis identifies the pros & cons, benefits & advantages of those in active pursuit of the big segment of paying subscribers you covet. Good competitive analysis yields "best of" summaries of features & benefits from which you can "pick & choose" to absorb into your own business.
By incorporating better concepts from thriving competitors, you can launch your business as the obviously superior alternative to ALL others... and take valuable share from even the deeply entrenched. This is vital if you want to roar out of the gates with some meaningful, short-term revenue successes. Our experience within the industry can be used to summarize specific advantages for you, so that you can make decisions about weaving some of those proven innovations into your own startup. This too is a big key to getting it all right.
FinPub owners are completely unchained. Break free!
If you are uncertain about your writing, we suggest preparing a sample: a faux trade recommendation with supporting rationale and/or an article about current market events & what you think is about to happen. Then, email it to us as part of our FREE CONSULTATION.
We can evaluate it against industry norms and advise you on suitability for these purposes. Tips: a page or two is plenty and format won't matter here... only quality of the writing. No need spending ANY time trying to make it look pretty. WE can help you package anything you can create into market-desired forms.
HOW TO BECOME A PROFITABLE NEWSLETTER PUBLISHER
These 14 slides reveal key elements of a great financial publishing startup process. To move through the show on:
- touchscreen devices: with a finger on the slide, swipe left.
- desktops or laptops: click and hold your mouse pointer on the slide and shift it to the left.
We are often asked questions like:
- "What is the CHEAPEST way to get started but do it all right?"
- "What is the FASTEST path to making millions?" and
- "What is the OPTIMAL way for me to start?"
Depending on where you fall on the entrepreneur risk:reward spectrum, click on the following topics to learn more...
We can help you with ANY baby step option(s)...
- first product to sell to existing contacts, friends & family... creating some startup capital via OPM,
- lead-focused website to rapidly build an initial market of relevant prospects ready to buy,
- lead-building tactics to quickly start & grow a large house list of early subscribers,
- mobile app to present your unique proposition to 2 Billion+ smart mobile device users. If only a tiny fraction engage, you sell to a massive lead source,
- business plan, pitch presentation, elevator video, etc, to pursue business-backing investors,
...etc. Just about ALL great businesses walk before they run. We can help you be SMART about it, leveraging already-proven, "what works best" tactics, features & benefits of the FinPub industry. The right baby step can create quick cash... cash you could pocket and/or use as the very best fuel towards rapid growth.
If you desire moonshot impact- where the business jumps from startup to 8 or 9-digit revenue quickly- cash is your #1 ally. Leveraging lots of cash means you can fasttrack to a multi-million dollar business in very little time:
- Massive advertising & marketing: TV commercials, digital marketing, traditional marketing, podcasts/vodcasts, radio, print, etc. Marketing budget can quickly buy you huge exposure to turn up to ALL investors on to your offerings. Making ALL of them aware of your new business drives maximum revenue FASSSSSST!
- Aquire an existing FinPub business: Many existing FinPubs are run by entrepreneurs well into traditional retirement age. While recurring revenue models offer a great way to make LOTS of EASY retirement income, money talks. If you make an enticing offer they can't refuse, you buy a fully functional FinPub business that already has a website, product mix and consistent cash flow. This is the overnight play: one day, all of the profit is theirs... the next day(s), all of it is yours.
If you have big cash to buy mass exposure or acquire existing FinPub businesses, you can make great leaps to a large cash stream(s). If you lack the funds but want this fastest pace to FinPub riches, seek investors who will back you and/or borrow the money to fund your own moonshot. You would be FARRRRRRRRR from the first to use such options to create a very lucrative business in a relatively short amount of time. We can help you with ANY of these options.
The right blend of entrepreneurial risk aversion and risk tolerance can yield your own, Goldilocks option:
- Starting small but not at "shoot yourself in the foot" levels can help manage the risk any business startup owner can imagine. If you are a "half empty" entrepreneur seeking proof of concept and similar, finding the right balance is key. We can help you figure this out.
- Using at least some cash can roar above minimal pace. Those who try to start with no investment tend to get ROIs much like newsletter subscribers wanting to put only pennies into the market. Risk and reward go together. There is no bountiful harvest if you don't buy, plant and care for some crops.
Instead of attempting to quickly establish your startup with all of the many millions of investors everywhere in the world, you might start with your home country or region... and then let smaller cash successes there help fund expanded marketing beyond your initial territory. Odds are very good that there is at least thousands of individual investors within about 500 miles of wherever you happen to be. 100% of them want better investing ROI and/or smarter ways to grow & protect their nest egg.
Scaling up is the most common approach for ALL new businesses. Again, we can help you figure out the best way forward.
Want to discuss your BEST option with an industry expert for FREE? Contact us now!
On the next page, we cover another list of assets & traits helpful to starting and growing a investing newsletter business...
