SHOWCASE YOUR "WOW!" IN AN EXCITING, EXCLUSIVE INTERNET, MOBILE AND/OR PRINT PUBLICATION CLIENTS WILL LOVE

It's important to understand that starting your own newsletter, alert service or similar significantly differs from using centralized services that provide a generic, white label newsletter on which you can attach your name & firm brand.

That's a registered-side service we consider better than nothing, even though the messaging is still thoroughly watered down by regulations & compliance... so white-washed and toothless that it's a wonder if any of it gets read. Plus, that's not sharing YOUR OWN brilliance with your clients, just generic content from someone else that clients are very likely to also get (in an exact copy) from competition using the exact same outsource service. In short: it offers nothing to really bind clients to you or your firm.

A financial publishing unit will allow you to say whatever YOU want to say about positions, forecasts, personal achievements and so on. It won't be stamping your name on boring, generic content and then hoping your clients will be pleased... or even interested. It gives you complete control over a vehicle(s) in which you can share YOUR individual enthusiasm, your unique genius about trades & markets, successes & potentials. Because it is exclusively your own content that followers won't be able to get from dozens or hundreds of other firms, it acts as an additional, powerful bonding tool to help you retain their business. It is also an enticing hook to attract multitudes of brand new, high-quality clients.

Through this medium, you can finally capitalize on almost ALL of those ideas that have been deflated- or outright crushed- by "you can't do that" regulatory compliance. Set up & managed properly, both business units- registered & unregistered- COEXIST, often for many years... even decades. There is enormous precedent for the harmonious existence of registered & unregistered entities under the same umbrella. Great research in one of them can be the same analysis & qualitative production underpinnings for the other. As a registered-side company...

Need another reason to explore the FinPub SBU innovation? Here's the best one of all...

START YOUR FINPUB TO MULTIPLY REVENUE THREE OR MORE TIMES

In every instance in which we've observed players with company units in both spaces, the FinPub arm tends to dominate in terms of revenue, profit, new customer acquisition volume, etc. The revenue multiplier is usually 3 or more times, meaning if whatever you generate now in total revenue is $X, leveraging some of the same output in an intelligently-assembled FinPub SBU is probably worth at least 3 TIMES $X... or more.

More simply: if you currently have a $10M-$30M per year registered-side business, adding a FinPub unit can probably increase your overall revenue to $30M-$90M+ per year. Even the $1M-$10M per year boutique can appreciate the 3+ times multiplier with a new FinPub SBU.

FinPub business unit revenue scales with subscriber volume. This table illustrates FinPub revenue at various levels of a subscription model metric called ARPS (average Annual Revenue-Per-Subscriber)...

The current "Kings" of the space easily exceed $100M in annual revenue. The smarter players use a number of proven, "big innovations" (hint, hint) to grow ARPS to about $550/yr or more and the monthly volume of new client acquisitions into the hundreds or thousands. When did your existing firm last add hundreds or thousands of new, revenue-generating clients in a month? That combination of customer volume and strong ARPS performance yields enormous, high-margin, RECURRING revenue they love. You will love it too.

Now consider this: if you check the QUALITY of most of the industry's research through an objective entity like Hulbert, you'll find that they make that money in spite of delivering what is often poorly-rated trading performance of their newsletter recommendations & research. Yes, average-to-terrible track records but GREAT revenue & profit growth.

Those investors spend several BILLION dollars each year on what's offered now. Higher quality offerings could quickly take a big bite out of that market.

WHY DOES A FINANCIAL PUBLISHING SMALL BUSINESS UNIT YIELD SO MUCH REVENUE GROWTH, PROFIT & NEW CLIENT VOLUME?

There are many reasons:

• It is far easier and much cheaper to acquire new clients through a FinPub business unit. The absence of regulatory shackles facilitates much more effective marketing communications toward growing a massive customer base (of which a good segment will prove to be among the most lucrative new clients you can add to your existing business). Very simply: you get far superior marketing budget ROI when you are (much more) free to communicate your genius.
• FinPub businesses are usually built upon subscription-oriented business models which create an ever-growing well of lucrative recurring revenue, impressive cash flows and delightful tax advantages (not to mention a very valuable new asset should the company ever be sold). Recurring revenue flows in from subscribers like a river of cash. The business doesn't start each year having to earn all of its revenue from scratch; there's ALREADY a pool of dependable renewal transactions ready to be realized... week after week, month after month, year after year.

• FinPub businesses offer more stable revenue because they almost always work in high volumes of customers. While a registered-side entity feels great pain by losing one or two big accounts, a FinPub business diversifies that kind of risk to the many... so that losing one or even ten customers in any given week or month has a negligible effect on overall revenue. Very simply:
  • the registered-side company is typically a qualitative business: relatively small number of clients with a higher revenue-per-client.
  • a FinPub SBU is typically a quantitative business: relatively large number of customers with a lower revenue-per-subscriber... but so many MORE of those subscribers.
  
  
• FinPub products like newsletters are natural social marketing mediums, meaning clients who like your publication are likely to turn other prospects onto it. Right now, registered clients can't easily pass on the quality of the experience of knowing & working with you (other than via a bland, second-hand referral). However, offering some of your quality in a newsletter, netletter, e-zine, podcast, vodcast, audio or video stream, or similar is a simple, TANGIBLE way for them to pass an impressive sample of your genius to their peers.
  
  As a result, new subscriber revenue can seem to come from nowhere. Some of those will opt to become new accounts for the registered-side business too. FinPub products are exceptional to hand out to new prospects at luncheons, Investor trade shows, seminars, etc. They'll do a much better job of converting casual encounters into new clients than business cards and toothless (compliance-filtered) marketing packages.



MANY MILLIONS OF NEW INVESTOR & TRADER PROSPECTS ARE WATCHING OR READING...

















CAN THEY DISCOVER YOU THERE? WHY NOT?

Via media channels, FinPubs attract many new clients every day. Quality prospects could REGULARLY see you there too! Many will be drawn to your new FinPub business. Some will opt for the existing. A nice byproduct of having a foot in BOTH worlds is that the much more powerful FinPub lead engine can draw new clients to BOTH.

• As a publisher, you share your brilliance with MANY people at the same time. Among those are members of the press, business television & radio, Internet portals, vodcasts & podcast producers and so on. Some of those that like your newsletter may invite you to be on their show or quote you to their readers or listeners. This can turn hundreds of thousands or millions of relevant prospects onto you & your company in an instant.
  
  You've seen, heard or read many financial publishers on CNBC, Bloomberg, Fox Business Channel, and in the WSJ, Barrons, IBD, USA Today Money, Forbes, etc. FinPub owners are getting that publicity every day. Think about the business potential of you being showcased in front of those millions of investors & traders on a regular basis. You can't really do that very well one client at a time. But you can easily get there with a great FinPub SBU aimed at wooing the many.
• Etc. There are many more. Contact us and we'll help you discover the numerous FinPub advantages that can help your company grow revenue & profit to all-time records. You're already doing the research & analysis; why not further capitalize on it with a simple FinPub SBU and see how much additional profit it can make for your company?



LEVERAGE DECADES OF EXPERIENCE IN BI INVESTOR PUBLISHING EXPERTS TO DEVELOP YOUR COMMUNICATIONS POWERHOUSE



All of the above should help you recognize that adding a FinPub unit is an unmatchable strategic win:win. And note that a FinPub SBU does not need to replace your registered entity... nor add any risk to your registered-side business in any way. Instead, it is well proven that leveraging a FinPub unit usually enhances the upside of the existing business.

Having been in this particular space as long as we have... and having grown, participated in and/or observed the many successes of FinPubs adding registered arms to their business as part of their own strategic evolutions, we are surprised- in spite of "You can't do that!" culture- at why ALL of the registered-side firms are not mirroring the exact same business growth thrust. Perhaps:

• they don't realize that there is usually much more money to be made on the unregistered side?
• their long-term frustrations with compliance limitations make them believe that any such business is impossible... even when seeing countless FinPubs operating for many decades with their own eyes?
• this is just one 'big innovation' they've simply not thought of yet?

Whatever the case, hopefully this brief introduction gives YOU some clarity about the lucrative potential of simply adding a FinPub SBU at your own company... or building one to be your next income stream... or as a ready-to-launch backup business should you ever tire of regulatory red tape, office politics, bureaucracy or work location.

If you think you want to do this- but not immediately (for instance, if you think this might be a year or two+ out)- ask us why it would be a very smart move to get a key chunk of your own FinPub functional ASAP... and have the official, full launch whenever you are fully ready- even up to many years from now...

There's a key headstart innovation that can make that future launch MUCH more lucrative.

We would be happy to better detail this topic including specific applications for your firm or entrepreneurial aspirations...




CALL US AT 772-546-7002

Let's Get Your Next Big Thing Started!

Millions and millions of individual investors are looking for a BETTER option: quality research, great trading recommendations and/or superior investing education. Bring your best to them and be rewarded with a whole new kind of VERY-RELEVANT lead flow and a lucrative & RECURRING revenue stream.