A Big Innovations Product Design Chosen as a Major Movie Prop. Did You See It?
- Jun 2, 2023
- The Big Innovations Team
- Los Angeles, California
BI PRODUCT DESIGN IN THE MOTION PICTURE: LIMITLESS
We pride ourselves on making beautiful form go hand-in-hand with customer-centered function in everything that we do. Sometimes going that extra mile (often about 6 extra miles in our case) is rewarded in unexpected ways.
One of our from-scratch, new product development creations was selected from a pool of more than 5,000 competing product designs to be a contributing prop in the 2011 major motion picture Limitless, staring Bradley Cooper and Robert DeNiro...
The story is about a struggling writer who is given a pill that can unlock 100% of the potential of the human brain. The BI-designed product has cameos in several scenes when the lead puts his new-found intellect to the task of literally going from rags to riches. In the 2 still images on this page red arrows point to the BI-designed product.
Our client is a very small financial publisher and this particular product development project involved creating a "WOW!" investor recommendation & education newsletter that he sells via a lucrative subscription model.
The company who produced the motion picture- Relativity- could have selected investor-oriented newsletters from thousands of competitors- many of which are much larger than this company- but they elected to use this one... presumably because they wanted impressive-looking props for their movie. We LOVE their attention to detail! 😉
When engaged by this client, one of our many observations from competitive analysis was that his competitors generally offered products that looked tired... designs that might have been considered fresh in the 1980s or 1990s. One of many ways we proposed helping him take share from established competitors was by wowing up the visual design to a more professional level.
Much like a great paint job on a car, visual design can be an initial grabber drawing in prospective buyers for a closer look. Building a "WOW!" design shell for this product helped it stand out from the crowd, resulting in a record surge in revenue right out of the gate... plus a couple of cameos in a major motion picture.
And note, BI is not only about the ART side of such things. Driven by customer & competitor analysis we also recommended substantial new function to go with that grabbing form.
Several of our functional recommendations contributed to the revenue surge (too), as it is almost-always "WOW!" function that motivates buyers to KEEP the products they buy. That paint job on the car might stir up each prospect's interest but the engine and other functionality must also dazzle to motivate him or her to actually take that car home.
We help clients weave BOTH form & function together in very impressive ways.
That gives our clients the maximum PULL to draw them in and tangible HOOKS to be able to KEEP them... a powerful recipe for:
- lead attraction AND
- customer conversions AND
- customer retention.
Other related BI recommendations have helped this small business gain top organic website search rankings on Google, Yahoo, Bing, etc... superior to the established competitors with deeper pockets & broader resources. We developed strong launch marketing creative to showcase the new function & form to the world and we leveraged a number of marketing mediums to position the product as best-in-class. Etc.
Engaging BI means getting talent that goes the extra mile(s), striving to deliver above & beyond... as we did for this client. Try us, and we'll wow you too! FREE CONSULTATION
