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BI PRODUCT DESIGN IN THE MOTION PICTURE: LIMITLESS
We pride ourselves on making beautiful form go hand-in-hand with customer-centered function in everything that we do. Sometimes going that extra mile is rewarded in unexpected ways.
One of our new product development creations was selected from a pool of more than 5,000 competing product designs to be a contributing prop in the 2011 major motion picture Limitless, staring Bradley Cooper and Robert DeNiro...
The story is about a struggling writer who is given a pill that
can unlock 100% of the potential of the human brain. The BI-designed
product has cameos in several scenes when the lead puts his new-found
intellect to the task of literally going from rags to riches. Below
see some screen shots from the movie (red arrows point to the BI
product creation within the frames)...
When engaged by this client one of our many observations from competitive
analysis was that his competitors generally offered products
that looked tired... designs that might have been considered fresh
in approx. 1986. One of many ways we proposed helping him take
share from established competitors was by wowing up the
visual design to a more professional level. Much like a great
paint job on a car, visual design can be an initial grabber drawing
in prospective buyers for a closer look. Building a wow design
shell for this product helped it stand out from the crowd resulting
in a record surge in revenues right out of the gate... plus a couple
of cameos in a major motion picture.
And note, BI is not just about the art side of such things. Driven
by customer & competitor
analysis we also
recommended substantial new function to go with that grabbing form. Several of our functional recommendations
contributed to the revenue surge (too) as it is wow function that
motivates buyers to keep the products they buy. That paint job on the car might stir up each prospect's interest but the engine and other functionality must also dazzle to motivate him or her to actually take that car home. We help client's weave both form & function together in impressive ways.
BI recommendations have helped this small business gain top organic
website search rankings on Google, Yahoo, Bing, etc, superior to
the established competitors with deeper pockets & resources.
We developed strong launch
marketing creative to showcase the new function & form to
the world and we leveraged a number of marketing
mediums to position the product as best-in-class. Etc.
Engaging BI means getting talent that goes the extra mile striving to deliver above & beyond... as we did for this client. Try us, and we'll wow you too! FREE consultation